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Great design doesn’t
capture attention;
it commands value.

Jon Ruiz

Creative Direction  •  Brand Strategy  •  Omni-channel Digital Design  •  UI/UX  •  Social & Digital Media  • Storyteller  •  B2B and Beyond

From Pen and Paper
to Pixels and Prompts

Creative Direction

 

Creative direction involves harmonizing every facet of a project to produce a unified, visually impressive final piece.

 

I shape concepts through a blend of collaboration, strategy, and fearless execution, now augmented by AI to push the boundaries of rapid prototyping and creative exploration.

Design Thinking + AI

I integrate AI into the design thinking loop to bridge the gap between abstract curiosity and technical precision.

By leveraging AI to rapidly prototype and stress-test concepts, Anchored by the human-led vision necessary for truly resonant design, I accelerate the path from empathy to execution.

Brand Design + Activation

I build brands that live at the intersection of cultural relevance and cinematic storytelling. By distilling core values into a resonant narrative, I ensure every digital touchpoint captures attention and builds lasting trust.

My approach focuses on finding the human truth in every project—bridging the gap between strategy and emotion to create unforgettable, living identities.

Story in Numbers

20+

Years

Delivering strategy and design solutions for brands is my passion

10X

Faster Delivery

Operationalized design systems deliver on design and efficiency

80%

Project Savings

Libraries allow for quicker onboarding for in-house and vendors

100%

Authentic

Good ideas come from confident teams. Building them is my passion.

Featured Projects

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Building a Visual ID for an LGBTQIA+ Podcast

Architected a high-fidelity design ecosystem that streamlined digital production across all channels. By pairing precise Figma brand governance with agile workflows, I fueled a 50K-follower audience expansion within a single year.

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Strike While It's Hot —
AfterEffects + AI Realtor Ad

By leveraging AI to rapidly prototype and stress-test concepts—anchored by the human-led vision necessary for truly resonant design—I accelerate the path from empathy to execution for a Florida realtor, highlighting their listing fees, to stand out in a saturated marketplace.

Healthcare
Engagement App + Figma Design System

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This platform delivers a high-fidelity Media Design Ecosystem that streamlines digital content production. By pairing precision brand governance with agile, AI-driven workflows, we turn raw creative energy into a scalable, high-authority digital presence optimized for massive audience growth.

One with Your Traffic – Rescuing the Hero Campaign Video

When an external vendor bottlenecked Fastly’s 'Performance@Scale' flagship video, I stepped in as the project's Creative Director to rapidly pivot the strategy. Within 24 hours, I off-boarded the vendor, restructured the production pipeline, and partnered with a specialized filmmaker to rewrite, shoot, and deliver a high-impact hero asset in just five days—safeguarding the launch timeline without sacrificing brand quality.

+Additional Work

Kind words from my Colleagues

Jon was instrumental in conceiving and producing many of our marketing and sales enablement materials while exploring various multimedia platforms to deliver effective, expressive, and consistent visual brand language. 

Himgan Wibisono, VP of Design

See the work

I have watched Jon delight customers, build a cohesive brand for a company post merger, and inspire myself, and many colleagues. Jon's collaborative leadership style makes him someone I would choose to work with in any environment.

Megan Caldwell, VP / Consultant

Jon deeply understands the power of creativity in propelling a business forward and as such, he embraces collaboration in pursuit of brilliant ideas.

Orit Peleg, VP of Brand, Concord

Jon is a great partner to leaders and stakeholders alike, and is literally willing to jump in and work on any project, making it better for his contributions.

Ellen Rockel, Former CMO, Fastly

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Let's Get Making.

Every great project starts with the right hands. I understand the big picture and always enjoy collaborating with stakeholders towards solutions that sell and scale.
Let’s see what we can create together.

Resume / CV
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